Juha van't Zelfde
Vurb foundation, built a prototype that gives you access to public objects
potentially, access to all kinds of networked systems
example, control the lighting in a nightclub (me: a nightclub is not a public space)
Interest in abandoned and repurposed spaces, like everyone.
How to navigate through a city in an analog way, in 2000, 2001
How can you use cell phones and social networks to get people more engaged in an event, help them navigate through the urban space
All work for the Amsterdam museum. Some large and some smaller-scale projects.
How can you make audiences cross over from one type of event to another
How do you bring it to the basic interface, simplify?
This kind of thinking led to the founding of his own company called Non-Fiction
Translate informal high-tech stuff for traditional, old-style institutions (museums, concert halls, etc.)
Cultural hardware (me: love this idea)
Offline networking and collaborative efforts
140 portraits in a castle.
photocopied them and posted them on the floor. Used them as an image cloud.
Then audience members made a collaborative crowd-sourced exhibition based on this.
Me: The real virtuality of virtual reality
Amsterdam 2020 project.
Asked people to post what they would tweet in 2020.
Get 6-7 threads about the future of Amsterdam
Land art (Almere). Pull people in to interact wiht the physical landscape art, generate data by doing so, which itself generates new art.
Cerveny, Burke, and van't Zelfde founded Vurb to work on how to make public spaces interactive.
How can you get into systems that are there.
For example, bollards in the the street.
How can they be more open and accessible?
service discovery in public spaces
current focus: real-time data transmission
urbanode wants to allow more control by people for the networked public space hardware. (lighting, audio) demo was done in a night club with lighting.
(me: Do people want to control this kind of thing with a remote control? I think people are more interested in things happening automagically. We want sensors to read our minds and control the lighting according to our deep desires while we dance. Who wants to remote control the lighting during a concert? That's what the light engineer is for...
I realize that this is not the point exactly, but I do think it is an important point. I think we need to move away from settings and more toward using the meta data)