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Priya Prakash, Changify (link is a video)

Priya Prakash used to be the design lead for the Asha device, which is a pretty cool little phone designed specifically for emerging markets. She has since left Nokia and is working on a project called Changify.

The basic idea of the project is... well, it was actually kind of complicated to understand. Neighborhood citizens use the app to take pictures of problems they see in the neighborhood (dog poop, vandalism, potholes, whatever) and discuss ideas for solutions with other regular citizens. When a solution is thought of, you can take that and create a project. Other people can like your project and contribute to it. Contributions can include money, time, space, materials, etc.

On top of that, local businesses and city councils are sold subscriptions to the service so that they can contribute money to these projects and participate in local loyalty advertising campaigns.

If you finish a project, you get points which can be used as money in the local businesses which participate.

Positioned in the same ecosystem as Kiva and Kickstarter and Indie go go

They hold events to teach people how to use the app, use a "community engagement toolkit" and put together neighborhood loyalty program around their points system with local businesses.

Goal:"Create better neighborhoods."

Inspiration for this project: Payday loans brokers The Brixton pound Victor Papanek--how to design for the real world Air BnB A Pattern Language Christopher Alexander and others talks about the city as a collection of patterns The Great Wall of China funded by lottery


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