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Mariusz Cieśla gave many useful guidelines for proactive design, including pitfalls to avoid and cations around privacy. He emphasized solving problems for people as they appear not before or after, as relevant experiences are the most magical. He urged designers to solve user problems first, and sell stuff second, warning that many companies now are overly focused on how beacon technology and proactive design can exploit users for commerce, which risks turning users away from these experiences altogether. Indoor positioning is going to be a major key in the future of proactive design.

Mariusz emphasized the need to create dialog and value choice in proactive services because wrong assumptions are the bane of design. Don’t forget to let users tell you what they want or prefer. Mariusz recommended that everyone in your company should spend some time working in customer service, to be in intimate contact with the users.

Make sure that your proactive service is friendly, but not overly-intrusive. Your proactive design should not feel like an overly-attached creepy stalker. He warned against the pitfalls of “smart” defaults and generally being smarter than the user. Mariusz highlighted the need for one person to own the entire development process so that the back ends and front ends have the same goals.

Companies mentioned

Lifetramp (Mariusz's company)
Buddy media
Google Now
Delta Airlines
Bodymedia (part of Jawbone)
apple store iOS app
google glass

People quoted
Tony Costa, people expect proactive design.
Paul Graham, Live in the future and build what’s missing.


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